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Focused Forward
Web Apps · Our bread & butter

Custom Web Applications

Off-the-shelf platforms force your team to work the way the software was designed. We do the opposite: we map how your organization actually operates, then engineer a platform that fits it, from the data model up.

Developer workstation with code on a laptop screen
  • React & Next.js
  • Role-based access
  • API integrations
  • Cloud hosted
01

Built around your process

Every screen, field and permission reflects the way your team works today, and can change as you grow.

02

One system, not five

Replace spreadsheets, inboxes and disconnected tools with a single platform your team actually adopts.

03

No seat-license tax

You own the platform. Add users, locations and workflows without per-seat pricing creeping up every year.

Key features

What it can do

  • Custom data model

    Fields, records and relationships designed around your business, not a vendor's idea of it.

  • Roles & permissions

    Staff, managers, clients and partners each see exactly what they should, and nothing more.

  • Workflow automation

    Status changes trigger notifications, hand-offs, tasks and documents automatically.

  • Client & member portals

    Branded self-service areas for onboarding, documents and account management.

  • Integrations

    Connect accounting, Microsoft 365, payments, email, SMS and the tools you already rely on.

  • Works on every device

    Responsive interfaces that feel just as good on a phone in the field as on a desktop.

How we deliver web apps

How we work on custom web applications

A clear, step-by-step process with something concrete to review at every stage. No black boxes, no surprises.

Team mapping a software workflow with sticky notes beside a laptop
  1. 0101

    Discovery workshop

    We sit with the people who will use the system, observe how work really flows and capture every rule, exception and pain point.

    You getProcess map & requirements

  2. 0202

    Scope & architecture

    We define the data model, user roles, integrations and a phased roadmap, so the first release delivers value quickly.

    You getTechnical plan & milestone estimate

  3. 0303

    Clickable prototype

    You click through the key screens and give feedback before any production code is written. Changes here are fast and cheap.

    You getApproved UX prototype

  4. 0404

    Build in sprints

    Features are delivered in short cycles to a private staging site you can test. You see progress every sprint, not at the end.

    You getWorking features every sprint

  5. 0505

    Data migration & launch

    We move your existing data across, run user acceptance testing and launch with your team, not to them.

    You getLive platform & trained users

  6. 0606

    Support & evolve

    Hosting, monitoring, security updates and new features as your organization grows, on a predictable retainer.

    You getOngoing improvements

Tools & technologyNext.jsReactTypeScriptNode.jsPostgreSQLAzure / AWS
What's included

What you get

  • Discovery workshop and process map
  • Clickable prototype before development starts
  • Custom data model, admin panel and user portals
  • Integrations with accounting, CRM, email and existing tools
  • Automated testing, staging and production environments
  • Documentation, training and launch support
Use cases

Where it fits

  • 01

    Custom CRM & pipeline

    Track deals, clients and renewals in stages that match your sales process.

  • 02

    Booking & scheduling engines

    Real-time capacity, staff calendars and automated reminders, built for your operation.

  • 03

    Operations platform

    Replace a patchwork of spreadsheets with one system for jobs, inventory or projects.

  • 04

    Field data collection

    Simple forms for teams on the move, feeding straight into reporting.

Related project

See it in action

A fully customizable platform combining deal pipeline tracking with a client membership portal. Unlike rigid commercial CRMs, every stage, field and permission adapts to the business, with no seat-license limits.

Switchback CRM sales pipeline board with membership deals and key features
01Custom Web Application

CRM & Member Management

Switchback CRM & Member Portal

A fully customizable platform combining deal pipeline tracking with a client membership portal. Unlike rigid commercial CRMs, every stage, field and permission adapts to the business, with no seat-license limits.

  • Fully customizable architecture
  • Visual deal pipeline
  • Secure membership portal
  • Custom automation engine
  • Next.js
  • Node.js
  • PostgreSQL
  • Automation engine
FAQ

Web Apps questions

Answers to the questions we hear most about custom web applications.

  • It depends on scope, but we always plan a focused first release that delivers value quickly, then extend the platform in milestones. You get a realistic timeline after discovery, before any commitment.

  • Yes. You own the application and all of its data. We can host and maintain it for you on a retainer, or hand it over to your own team.

  • Almost always. We integrate with accounting software, Microsoft 365, Google Workspace, payment processors, CRMs and most systems with an API.

  • The upfront cost is higher, but there are no per-seat licences, no paying for features you don't use and no workarounds eating staff time. For many teams the total cost over a few years is lower.

  • That's the advantage of custom. We built it, we know it, and we can change fields, workflows and permissions as your business evolves.

  • Role-based access, encrypted connections, secure authentication, regular dependency updates, backups and monitoring are standard on every build.

Explore other services

Let's build together

Let's talk about your web apps.

Book a free 30-minute discovery call. It's a working conversation, not a sales pitch. We'll look at where your team is losing time and map the smallest useful next step.

  • Free, no-obligation call
  • Reply within one business day
  • Data hosted in Canada