Spearmint HR Case Study

Spearmint HR had outgrown their digital presence. Their website no longer reflected the caliber of service they provided, and more critically, they lacked an efficient way to connect employers with the specialized contractors they needed. The manual matching process was time-consuming, the user experience felt dated, and their brand wasn't communicating the value they brought to clients. They needed more than a facelift. They needed a strategic partner who could understand their business model and build solutions that actually solved problems.

That's where the team at Focused Forward came in. From day one, we didn't just talk technology — we listened. We took the time to understand how Spearmint HR operated, what their clients needed, and where the bottlenecks existed. The collaboration was built on clear communication, strategic thinking, and a genuine partnership approach. Instead of forcing them into pre-built templates or generic solutions, we adapted our process to fit their vision. Every design decision, every feature, every line of code was intentional and aligned with their goals.

Spearmint HR Website Redesign and Graphic

We delivered a complete website redesign that elevated their brand presence—clean, professional, and built to convert. Custom graphic design and strategic content brought their story to life authentically. But the game-changer was AlignMINT, a custom client portal we developed from the ground up. This platform streamlined how employers discover and connect with specialized contractors, transforming what used to take hours into a seamless, intuitive experience.

The results speak for themselves. Client engagement increased. The contractor matching process went from bottleneck to competitive advantage. Spearmint HR's brand now reflects the quality of service they've always delivered. But beyond metrics, they gained a digital foundation that scales with their growth and a partnership that continues beyond launch. That's what happens when technology is built around people, not the other way around.