Design
Romet
Strategy / Brand Identity / Naming / Creative Direction / Photography
A targeted tailored solution initially launched in the Asian market.
Built on a foundation of innovation and productivity, Husky is the leading brand-name supplier to the injection molding industry and the global leader in the PET market.
Anticipating the needs of the market Husky launch their breakthrough PET Multi-Layer System. Undoubtedly, this was a game changer, but it still needed acceptance from the industry.
The challenge was simple. Create a path for meaningful C-Suite level discussions with global decision-makers for this technological breakthrough. The campaign had to reflect the company values while being personal and unforgettable.
The solution was to send an individually tailored direct mail package to each recipient that included a personal letter from the CEO, multi-layer part samples, an iPad loaded with an app containing a personalized video from the CEO and an international power adapter since these were being shipped globally.
Aiming for a 50% conversion rate, the unforgettable direct mail solution exceeded expectations, generating a 98% conversion rate.
