Design
IVP
Identity / Strategy / Collateral / Product Design
Mobilization of a technology capable of killing 99.9% of airborne Covid-19
“The identity development was swift, relying on experience to guide the process and providing the agility needed to support an undefined solution.”
Integrated Viral Protection or IVP was developed to fight the spread of Covid-19 and other viruses that can spread through the air. Its inventor, Monzer Hourani, CEO of Medistar Corporation believed it was time to “engineer our way out of this crisis and be more prepared for the next.”. Inspired by the loss of a close friend he set out to put his ideas and resources to work to make interior air quality safer.
Development was swift, but the invention’s details needed creative support and tools to tell the IVP story professionally and persuasively to audiences including investors, government officials and ultimately purchasers.
Rationale
Involvement occurred very early after the concept was successfully tested in the lab. While the early data was promising, there was still a lot of competition for attention and funding. Assessing the needs, the approach was broken down into four categories; Develop, Educate, Promote, and Connect.
Develop—The identity was designed from the ground up to convey trust while connecting with the various targeted audiences.
Educate—From presentations to literature, the education pieces allowed the data backed by science to shine.
Promote—Collateral, ads, website, and social media were used to get the information out.
Connect—Small events were used to inform and persuade.