Anthella One set out to create the best possible products that utilize high-quality, artisan ingredients that respect our planet and the social community in which we live and work. 

 

The execution of the identity had to be as pure as the ingredients. Clean, simple and inviting, with white space functioning as a cathartic and functional element, providing the elegance and presence of a premium personal care product line.

 

The name was imagined to appeal to a broad audience. It needed to have a natural sound while acting worldly and lived in. “One” is both singular and universal speaking to the relationship with the user while appealing to the values behind the brand to protect the planet and the world we live in.